In this session, we will get the creative juices flowing by reviewing existing industry examples for how some of the most famous brands own their brand experience. It will be an interactive session with a small collaborative exercise.

Owning your customer experience gives you a chance to stand out from your competition, and yes – the race is ON. Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010 (Forbes).

In this session, we will get the creative juices flowing by reviewing existing industry examples for how some of the most famous brands own their brand experience. It will be an interactive session with a small collaborative exercise.

This is a challenging session teaching you how to reveal any communication pain points and opportunities within your current organisation. You will get a strong tool from the marketing toolbox to help you activate and engage new and existing clients in your own brand experience.

Outcome:

• Action plan for how to identify business opportunities and barriers

• Framework to Map out consumer experience for engaging new and existing consumers

• Learn to identify patterns of pain points within your business

• Overview of short – and long term wins to activate your customers

Schedule:

Log on & introduction: 10:00am (GMT)

Presentation start: 10.05am

Q&A: 10.45am

Close: 11.00am

SPEAKER:

Jessie Frahm is the founder of Studio Roo a creative agency that support clients in creating strategically driven marketing and advertising content. Jessie draws upon her experience from brands such as UNILEVER, Arla Foods, Walt Disney, Sony, Google, HP and Sky Sports when she leads small and large organizations towards creating more impactful content.